How Israel wants to convince the world by training ChatGPT and paying influencers

PASCUAL SERRANO

The government Israel has hired a new conservative firm, Clock Tower X LLC, to create multimedia content that conditions social networks and AI algorithms in its favor.

So what has revealed the Responsible Statecraft portalBelonging to Quincy Institute for Responsible Statecraft, a Washington-based think tank dedicated to foreign policy focused on military restraint and with close ties to the business world.

The initial contract is for $6 million, with the goal of placing 80% of Clock Tower's content on platforms like TikTok, Instagram, YouTube, podcasts, and other relevant digital and broadcast media, with a minimum target of 50 million views per month.

According to Responsible Statecraft, the company hired by Israel will even deploy websites and content to influence and shape ChatGPT conversations.

Since AI models, such as ChatGpt, are trained by crawling and collecting vast amounts of data from the internet, the Israeli government's goal, through this company's service, is to create new web portals in sufficient quantity and power to influence AI applications around the world to respond in accordance with the Israeli government's intentions.

The firm will also use search engine optimization software that knows how to manipulate algorithms to achieve good rankings on search engines like Google and Bing. This way, they can "improve the visibility and ranking of relevant narratives" that interest them.

Clock Tower will also integrate its pro-Israel messaging into the properties of Salem Media Network, a conservative Christian media group with an extensive radio and television network. produces high-profile programs such as The Hugh Hewitt Show, The Larry Elder Show, and Right View with Lara Trump.

Already in April, announced that Donald Trump Jr. and Lara Trump were major shareholders in the company.

Behind the agreement with the Israeli government is none other than Trump's former campaign manager, Brad Parscale. As you may recall, this is the adviser which hired the controversial Cambridge Analytica firm during Trump's 2016 campaign, and which, according to experts, helped propel him to his first presidency thanks to the illicit use of personal information appropriated from Facebook.

According to Responsible Statecraft, Parscale now runs Clock Tower and is also the new Director of Strategy at Salem Media Group. All tied up and well tied up.

According to his presentation Under the Foreign Agents Registration Act, the official reason Clock Tower was hired is to help "execute a national campaign in the United States to combat anti-Semitism." The term anti-Semitism is widely used.

Another representative of the firm is Eran Shayovich, who, interestingly, is also the chief of staff of the Israeli Ministry of Foreign Affairs. According to his profile of LinkedInShayovich leads a campaign called “Project 545,” which aims to “expand Israel’s strategic communications and public diplomacy initiatives.”

Responsible Statecraft also revealed that Israel is paying influencers $7.000 per post.“According to recent, previously undisclosed documents, these influencers likely receive around $7.000 per post on social media platforms like TikTok and Instagram on behalf of Israel,” the American magazine reported.

Bridges Partners, a firm working for the Israeli Ministry of Foreign Affairs, sent a series of invoices for its "Influencer Campaign" to Havas Media Group Germany, an international media group working for Israel. The invoices detailed a total of $900.000, with an initial payment period of June through November, for content creation by a group of 14 to 18 influencers.

El Valid identity document, filed under the Foreign Agents Registration Act, notes that the funding is intended for both payments to influencers and production.

Considering administrative production costs through September 16 (legal, banking, marketing, and other project services, detailed in a separate document), Responsible Statecraft estimates a total of $552.946 for influencers between June and September of this year.

Havas Media Group Germany estimated that the group was expected to produce between 75 and 90 posts during that period. If you do the math, that translates to an income per post from the influencer ranging from a minimum of $6.143 to a maximum of $7.372.

Let us remember that it was also known, for a Valid identity document published on the website of the Ministry of Finance of the Government of Israel, which hired companies like Google and YouTube to carry out An advertising campaign denying the famine in Gaza appeared in Google users' feeds. from various countries. The Advertisements show restaurants and food markets in GazaIn this way, the Israeli government is trying to change the image of the territory, moving from one of crisis to one of normality.

In 2024, the Israel Government Advertising Agency sponsored 2.000 such ads, and between January 1 and September 5, 2025, more than 4.000 more.

It is clear that the serious image crisis that Israel is suffering due to its genocide in Gaza is requiring its government to undertake a complete image and propaganda operation around the world.

It seems that Israel, among the things it is copying from the Third Reich, is not only the final solution of Hermann Goering, but also the propaganda of Joseph Goebbels.

Pascual Serrano He is a journalist and writer. His last book is "Forbidden to doubt. The ten weeks in which Ukraine changed the world”